Flagship stores
What? this time I don’t have just one coolhunt. I`m going to tell you guys more about flagship stores. Maybe you have already spotted them? Those stores give you the total experience of what they are selling. For example you have the Nespresso shops. You can taste their coffee the service is extremely good. And everywhere you look you can see Nespresso. You also have a shop from Burberry where cannot buy their products but you just have to experience it an feel smell and see the products. Later you can buy the on the internet. here are a few examples of flagship stores: - Nespresso - Burberry - Asics - Vogue - Topshop
Why? To me this is a very nice concept because it gives you a really luxurious feeling. You can experience the product more than a hundred percent. In these stores they give extra attention to the products they sell by playing special music or having the right drinks and food in the store. For example in the Burberry store there is a life violet quartet in the store playing classical music. And it is also a really calm way of shopping. People who are shopping in a flagship store are there to really experience what the store sells, so they are not in a hurry. Also the staff in such a stores are a lot more relax. And the know really much about the products they sell and also about the brand the products are from. I also think this has great future potential. This because people are looking for authenticity and real stories. And I think that is what you feel I these stores
