Coca Cola`s park
What?
This coolhunt comes from Coca Cola. Their motto is “open happiness” and in this concept they want to go from grey to green. So what they do is, they come with a big red van filled with bright green grass. And then they fill up a sad grey spot with that green grass and some red Coca Cola vending machines. They want the people making contact with each other. The mat they roll out is in the form from a Coca Cola bottle to promote their brand. Also good to know is that this project is leaving a sustainable legacy. The turf they use in the mat will be donated to a local children`s home in Vilnius.
for a better vision on this concept you should watch this video: https://www.youtube.com/watch?v=6Ih0Drtuufc&feature=youtu.be
Why?
For me, what Coca Cola does seems like a really cool idea. It brings just random people who were walking on the streets together with a bottle of coca cola. People walk on the grass take a bottle of Coca Cola and talk to each other. This concept really fits in the trend alone together which comes from the major trend togetherness. Furthermore I really think this kind of concepts have future potential. We grow up in a pretty stressful society, and these kind of green spots, give us the opportunity to get in the relax mode. If you want to see how it works you can click at the video on the right. This concept is also , in a certain way, good for your health. Because there comes a green spot in a grey area it makes you feel happy and that does some good things for your health.